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A motorcycle training company based in Bolton came to us for help with their website. Since then we’ve got them to first position on Google for relevant search terms and generated over £17,000 in online sales.
We don’t do things by half. When it comes to a new website we’re thinking on how we can make it a profit machine for our clients.
Williams have made over £17,000 to date from online sales alone since the website went live!
The previous Williams Motorcycle Training website. The site looks busy with no clear direction or call to action. This site was not mobile ready.
The all new website. A slider greets the visitor with information on different courses, the online store, and routes to getting a licence. This website is mobile responsive and includes built in SEO within the copy, structure, and metadata.
When we started work with Williams Motorcycle Training their website was already ten years old. It wasn’t mobile ready, it didn’t have SSL security, and lacked important features such as an online shop, and interactive elements.
We built a new website from the ground up, focussing on mobile accessibility and design. The new website also includes an online store to help sell gift vouchers. Alongside this we also created an interactive tool to help riders figure out the best route to getting their full motorcycle licence as this can be complicated do to age based regulations.
The online store has proved popular, giving riders and their loved ones an easy way to buy gift vouchers that can be redeemed for motorcycle training courses.
Before working with Business Alchemist, Williams Motorcycle Training didn’t have an online store as part of their website.
However, since the store opened it’s generated over £17,000 in sales alone. Providing a great source of income to the company with little maintenance to speak of.
With a new website and an online store what else could we do for Williams?
Well it made sense to work on their Google ranking. With this in mind the website, its copy and metadata were all carefully curated to ensure that the company raised through the ranks on search engines.
Now when you search for phrases such as:
Amongst other search terms you’ll find Williams Motorcycle Training in top position.
A strong Google rank brings more visitors and builds trust in potential customers. We’re happy that our initial work has helped Williams Motorcycle Training to raise to the top of the search engine results pages and get even more clients.
With over 835 million websites using WordPress as their CMS it’s the most popular CMS in the world. For a good reason.
WordPress offers the flexibility to host a standard website through to online stores, membership website, customer account type sites, and much more. It’s also built to be user friendly, creating blog posts couldn’t be easier for non-technical people, and better yet it’s very difficult to break! The code and the blogs are kept separate from each other reducing the risks that something you do will break the website.
With their old website being built in a static way it was important for us to bring the new website into WordPress to help provide flexibility and future growth potential. We used WordPress to build both the website and the online store, with that in place we showed the team how to use WordPress to update pages and create posts.
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